Privacy Policy

Your privacy is important to Lathrop’s Business Systems. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services. Please read this policy carefully.

1. Information We Collect

We collect several types of information from and about users of our website, including:

  • Personal Information: This includes information that can be used to identify you, such as your name, email address, phone number, postal address, and payment information. We collect this information when you register an account, place an order, subscribe to our newsletter, or contact us directly.
  • Non-Personal Information: This includes information that does not directly identify you, such as your IP address, browser type, operating system, referring URLs, and browsing behavior. We collect this information through cookies, web beacons, and other tracking technologies.
  • Usage Data: This includes information about how you use our website and services, such as the pages you visit, the links you click, and the searches you conduct.

2. How We Collect Information

We use the following methods to collect your information:

  • Directly from You: We collect information directly from you when you provide it to us, such as when you fill out a form on our website or contact us by phone or email.
  • Automatically: We automatically collect certain information when you visit our website, such as your IP address and browsing behavior.
  • From Third Parties: We may receive information about you from third parties, such as payment processors, shipping carriers, and marketing partners.

3. How We Use Your Information

We use your information for various purposes, including:

  • Providing Services: To provide you with the products and services you request, such as processing orders, arranging for shipping, and providing customer support.
  • Improving Our Website: To analyze how you use our website and services, and to make improvements to our website’s functionality and content.
  • Personalizing Your Experience: To personalize your experience on our website, such as by showing you products and services that are relevant to your interests.
  • Communicating with You: To communicate with you about your orders, account, and other important information, as well as to send you marketing communications about our products and services.
  • Legal Compliance: To comply with applicable laws and regulations, such as tax laws and consumer protection laws.

4. How We Share Your Information

We may share your information with the following categories of recipients:

  • Service Providers: We share your information with third-party service providers who help us operate our website and provide our services, such as payment processors, shipping carriers, and marketing agencies.
  • Business Partners: We may share your information with our business partners, such as suppliers and distributors, to fulfill your orders and provide you with relevant products and services.
  • Legal Authorities: We may disclose your information to legal authorities if required by law or legal process, such as in response to a subpoena or court order.
  • Affiliates: We may share your information with our affiliates for internal business purposes, such as to improve our products and services.

5. Cookies and Tracking Technologies

We use cookies and other tracking technologies to collect information about your browsing behavior on our website. Cookies are small text files that are stored on your computer or mobile device when you visit a website. We use cookies to remember your preferences, track your browsing behavior, and personalize your experience on our website. You can control cookies through your browser settings, but please note that disabling cookies may affect your ability to use certain features of our website.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. These measures include:

  • Encryption: We use encryption to protect your sensitive information, such as your payment information, when it is transmitted over the internet.
  • Firewalls: We use firewalls to protect our servers from unauthorized access.
  • Access Controls: We restrict access to your personal information to authorized employees and service providers.
  • Regular Security Audits: We conduct regular security audits to identify and address potential vulnerabilities.

However, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy, or as required by law. When we no longer need your personal information, we will securely delete or anonymize it.

8. Your Rights

You have certain rights regarding your personal information, including:

  • Access: You have the right to access the personal information we hold about you.
  • Correction: You have the right to request that we correct any inaccurate or incomplete personal information we hold about you.
  • Deletion: You have the right to request that we delete your personal information, subject to certain exceptions.
  • Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
  • Restriction: You have the right to request that we restrict the processing of your personal information in certain circumstances.
  • Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

To exercise these rights, please contact us using the contact information provided below. We may require you to verify your identity before we can fulfill your request.

9. Children’s Privacy

Our website and services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under the age of 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete the information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on our website and update the effective date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:

Lathrop’s Business Systems

[Your Address]

[Your Phone Number]

[Your Email Address]